Executive VP Operations & Customer Experience
One of the nation’s leading providers of data-driven direct marketing solutions focused on driving response across all marketing channels to help companies create new and more loyal customers.
With volumes expected to exceed 4 billion mail pieces in 2017 - many of them highly personalized and produced on advanced inkjet platforms - IWCO Direct drives results for many of the most recognizable brands in North America.
“The speed, quality, and flexibility of the Truepress Jet 520HD allows us to bring strategy to life and lift response rates by using data to produce more targeted and relevant offers. Digital inkjet technology also allows us to connect direct mail and digital channels, demonstrating how direct mail can power the success of integrated marketing campaigns.”
When IWCO Direct recently purchased its first piece of SCREEN equipment, a Truepress Jet520HD high-definition inkjet web press, the data-driven marketing services company did so with the expectation of increasing its already high-volume output of direct mail campaigns. Company officials have not been disappointed.