Brand managers face a new universe of market challenges and changing consumer tastes. With SCREEN’s Truepress Jet L350UV inkjet label press and JetConverter L350, short runs and exact runs are easy, fast, economical and clean, making versioning, brand differentiation and prototyping profitable for label converters.
The printing/publishing industry veteran and WhatTheyThink? sage highlights “absolutely gorgeous” metallic label printing that adds value to the sheet. Frank is effusive about SCREEN’s inkjet label printer and its handling of the Process Metallic Color System™ by Color-Logic.
The label-printing division of snack food maker Gaytan Foods plans to reduce lead times, improve quality and increase margins on its in-house label production.
The direct mail specialist has seen a dramatic uptick in demand for full-color variable printing.
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