April 15, 2016
Judith and Joe Maloy have ramped their company up from 3 employees and $3 million in sales in 2003 to over 100 employees and sales of $30 million. Along with their meteoric rise they say the technology is indeed ready for their market and customers.
The company is using SCREEN’s flagship high-speed inkjet web press as a “white paper in” solution, turning blank paper rolls into high-quality, four-color direct mail pieces with full personalization in a single step as an alternative option to traditional laser imaging of variable data onto offset printed shells.
“The marketplace is primed for this type of printing technology,” said Judith Maloy, director and chief executive officer. Direct marketers must be able to react quickly to customers’ needs and enhance the customer experience. Polaris Direct can take an incredible amount of data and print relevant information and highly personalized messaging that will drive consumer response.”
Typically running two production shifts, Polaris Direct prints and mails as many as 1.5 million pieces per day. Customers, many of them in the financial services, health care, insurance, retail and nonprofit sectors, recognize Polaris Direct as a constant in the midst of change, like its namesake, the Pole Star.
Featuring a maximum speed of 721 feet per minute, the Truepress Jet520ZZ is one of the industry’s fastest color inkjet devices. The dual-engine duplex model chosen by Polaris Direct prints both sides of the 20.4-inch paper roll at once, delivering two-up 8.5 x 11-inch letters with bleeds, as well as larger self-mailers and other forms.
“The Truepress not only handles a wide range of stocks, it also quickly accomplishes the transition from one type of stock to another material,” observed Joe Maloy, president and chief operating officer. “It prints on 50-pound paper as easily as 10-point stock with minimal downtime. The changeover is very fast.”
“We’ve been very pleased with the equipment’s superior image quality and efficient color management,” Joe Maloy said. “Every project we have run has been well received by our clients.”
Reach the apex of performance with productivity, precision and personalization unheard of in inkjet.
CEO Fadi Lahlouh of Lahlouh sat down at PRINTING United Expo to share his secrets for successful direct mail campaigns. The executive at the family-owned operation turned to SCREEN Americas for advice on how to strategically market direct mail applications and says that having access to upper management at SCREEN is the key to a great partnership.
In an exclusive interview, General Manager Joe Williams of MDI Imaging highlights the importance of outstanding service to keep the company’s productivity continuous. Based in Dulles, Virginia, operators at the full-service printing and mailing company agree that SCREEN’s technology is easy to use and keeps them in clean hands.