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Forward-Looking Screen Americas Reflects Back on Eventful 2015, Eyes More Triumphs in 2016

April 13, 2016

Yoji Otsuka, President of Screen Americas

Yoji Otsuka, President of Screen Americas

As printing business investment continues to pick up steam in 2016, Screen Americas is pausing briefly from its strategic planning to applaud major successes from the preceding year and preview milestones on the horizon for 2016.

Executive leadership change

In 2015, Yoji Otsuka, formerly Senior Vice President, was chosen to succeed Mike Fox as President of Screen Americas. Mr. Otsuka is in charge of day-to-day operations, long-term business goals and growth of all Screen solutions to new markets.

Mr. Otsuka joined the Screen organization in 1986, right after graduating from university in Japan. His initial role was as a successful sales representative for the Japanese market in the company’s Tokyo office. In 2000, his focus shifted to Europe, first as marketing specialist based in the Netherlands. He then was promoted to division manager in Germany. He returned to Japan for several years serving in several leadership positions before transferring in 2014 to Screen Americas, where he served as Senior Vice President until his promotion to President last October, replacing Mike Fox.

“It is an honor and a privilege to lead the most customer-driven, detail-oriented people I have ever known,” Mr. Otsuka said. “Screen has an extraordinary product and service portfolio and a world-famous brand, as evidenced by our strong worldwide sales in 2015. The Screen sales and support staff know all of our clients in-depth, their business needs and what they want to achieve with their printing technology. Everything Screen Americas has accomplished and will accomplish is because we put clients first, and that will never change.”

Mike Fox succeeded Eiji (A.J.) Kakiuchi as president in 2006, after having managed the Screen sales team since joining the company in 2000. He will continue in a consulting role as Senior Advisor, supporting Screen’s efforts in establishing business relationships with new clientele in various markets.

“Mike did an exemplary job helping to make Screen Americas a more formidable company,” Mr. Otsuka said. “He always demonstrated the highest level of professionalism, not only in his dealings with other Screen offices but also with our business partners, distributors and OEM partners. I am pleased that his value to Screen will go forward.”

Much-anticipated product launch

Last year marked the long-awaited commercialization and first U.S. installation of the Truepress Jet520HD high-definition inkjet web press. As an expansion of the Truepress Jet520 family of continuous-feed variable printing systems, the Truepress Jet520HD ushered in a novel design with leading technologies in paper transport, drying, printheads and wide-gamut inks. Its 1,200 dpi x 1,200 dpi maximum resolution and precise droplet size control enable the colors, textures, details and solid ink areas expected for high-caliber publication and commercial work and direct mail programs.

Epsilon, a marketing communications giant, installed two twin-engine Truepress Jet520HD presses at its St. Louis, Missouri, print production facility following a rigorous vetting process. Epsilon is able to produce 400,000 to 1.2 million digital mailing packages in as few as one to four days. The company called Screen “a true technology partner” and the Truepress Jet520HD an “absolutely amazing” performer. Additionally, Screen placed many Truepress Jet520 series inkjet production presses into accounts representing all major verticals, including direct mail, transactional and book printing.

Screen, Komori navigate a different sales process

Announced at Graph Expo 2015 last September, a strategic selling agreement between Screen Americas and Komori America Corporation effectively merged the two companies’ sales organizations focused on offset and inkjet products. Screen and Komori have worked together for many years on the prepress and software sides of the business. The combined sales force is in a unique position to sell a full portfolio of offset and digital solutions. Initially, Komori America became the sole distributor in the United States of the Truepress Jet520HD. The long-term plan is to gain maximum benefit from the resources of both companies by pursuing joint marketing opportunities for Komori offset and Screen digital products.

Exciting go-to-market sales partnership

A newly formed joint venture between Screen Americas and Anderson & Vreeland, Inc. builds on an existing agreement aimed at distribution of Screen PlateRite FX series flexo/letterpress CTP devices. Bryan, Ohio-based Anderson & Vreeland will promote and sell the Truepress Jet L350UV inkjet label press to its large base of customers specializing in labels, flexible packaging, folding cartons and converting. Tapping Anderson & Vreeland’s extensive knowledge of the package printing industry is an important step in Screen’s strategic initiative and will introduce Screen’s unmatched capabilities to a whole new audience.

Looking ahead to drupa

The now triennial global print and media show, drupa, returns to Düsseldorf, Germany, from May 31 to June 10, and Screen (stand C11/hall 8a) is mounting a multifaceted presentation around its “Achieve the Extraordinary in Print” theme. Visitors will have an opportunity to witness significant developments for all product segments that will shape the future of graphic communications.

  • At drupa, Screen will spotlight the Truepress Jet520HD with new enhancements, as well as announce new versions of the Jet520 that will significantly boost the quality and substrate flexibility of the family of Truepress Jet520 series products.
  • A new feature release marks the continued development of the Truepress Jet W3200UV, Screen’s versatile wide-format printer that prints on rigid and roll media to produce outstanding interior and exterior signage and point-of-purchase displays. A variety of new features expands capabilities for existing TPJ W3200UV owners and builds upon the value of the platform in the competitive midmarket wide-format space.
  • A boon to the high-value-added label printing sector, the world-class Truepress Jet L350UV will be producing various label applications, demonstrating the machine's ability to reproduce incredible detail with high productivity and an expanded ability to print to thinner substrates and films.
  • In addition, Screen will showcase the latest models in its market-leading PlateRite series thermal CTP devices. With more than 22,000 units shipped worldwide, the PlateRite series is one of the international printing industry's top brands.

Source: PrintingNews.com

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