VISOGraphic

About VISOGraphic

Those looking for a business-to-business print provider capable of producing complex variable long-run jobs turn to VISOgraphic.

VISOgraphic is a midsize business-to-business print provider that primarily serves those in the automotive, travel, distribution, pharmaceutical, and nonprofit markets. Its high-speed digital inkjet applications include commercial printing and direct mail. VISOgraphic is prepared to handle large complex variable jobs and turn them around quickly. The company is family owned and was founded in 1946.

SCREEN Solution

Truepress JET 560HDX

Mirror traditional offset quality color with the Truepress JET 560HDX and take advantage of high-speed, roll-fed inkjet printing on 120-pound stock up to 560 mm (22 inches) wide.

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The Truepress JET 560HDX comes the closest to matching offset quality; you can't tell the difference.

John Dahlke, Principal

The Truepress JET 560HDX allows us to take on bigger jobs and produce higher quality products faster.

Bob Dahlke, Principal

VISOGraphic Applications

Commercial

Commercial

Print an endless array of commercial applications with high-speed, offset-quality inkjet color with Truepress JET technology from SCREEN. Learn more

Direct Mail

Direct Mail

Take your direct mail operation to the next level by producing complex variable print jobs on multiple substrates with unmatched efficiency and ease. Learn more

Commitments to Purchase SCREEN Truepress JET 560HDX Accelerate as Quality Proves Indistinguishable from Offset

2 min read

SCREEN Americas announces a commitment to purchase the Truepress JET 560HDX by VISOgraphic of Addison, Illinois. The intention marks the Chicago area company’s first entry into roll-fed inkjet capabilities, expanding and complementing its already wide range of offerings.

Family owned and founded in 1946, VISOgraphic is a business-to-business, full-service commercial print provider serving entities across the United States. The company’s work spans a wide range of products including folding carton and packaging, variable direct mail, and web-to-print collateral management systems. Verticals served include travel and leisure, automotive, distribution, pharmaceutical, and nonprofit organizations.

Equipped with one sheetfed inkjet press, six toner devices and two LED-UV sheetfed offset presses, VISOgraphic needed a continuous roll-fed inkjet press to meet the growing demands of its customers and remain competitive in the marketplace without sacrificing its standards for image quality. Maintaining this commitment to quality while improving the economics for customers was paramount for the business. “Roll-to-roll inkjet technology will offer better price points on many jobs for our customers,” said Bob Dahlke Jr., principal at VISOgraphic.

Color quality and complex versioning for long runs played a significant role in pursuing the Truepress JET 560HDX for the team at VISOgraphic. “Of all the inkjet presses I’ve seen, the HDX has come the closest to matching offset quality,” said John Dahlke, principal at VISOgraphic. “You can’t tell the difference.”

The lack of skilled labor was also factored into the decision to commit to continuous roll-fed inkjet. “The machine will be easy to learn,” said John Dahlke. “We’re also looking forward to the automation the HDX offers and its ability to print on multiple substrates.”

VISOgraphic is currently producing 65% of its workload on offset equipment. The Truepress JET 560HDX is expected to assume some of this production, especially since direct mail remains a growth segment for the full-service printer.