Direct Mail Printer Produces One Billion Linear Feet on SCREEN’s Technology within Ten Months

January 5, 2022

SCREEN Americas announces that its customer, Data-Mail Inc., of Newington, Connecticut, printed a total of one billion linear feet solely on SCREEN’s technology in the first ten months of 2021. The milestone is one of the first achieved in North America by a single printer.

Data-Mail, a full-service direct mail operation and one of the largest employers in the Hartford, Connecticut, metropolitan area with over 1,000 employees, serves the financial services, retail, publishing, healthcare, insurance and telecommunications industries. A SCREEN customer since 2016, it operates sixteen SCREEN engines including ones from the Truepress Jet520EX, Truepress Jet520NX and Truepress Jet520HD series. The assortment allows Data-Mail to provide its customers with variable data solutions in color or monochrome imaging using simplex or duplex configurations and at speeds of up to 500 feet per minute.

Peter Barzach, vice president of operations for Data-Mail, points to the growing demand for variable printing, improved color and efficiencies in recent years among the company’s direct mail marketer customers as the reason for his SCREEN fleet of inkjet printers. “As a company we've effectively transitioned from toner to inkjet-based technology,” said Barzach. “Our customers have come to expect the capability that the SCREEN technology has to offer, such as being able to predictably and reliably print on a wide variety of papers, quickly handle frequent set-ups and accurately reproduce brand and marketing colors.”

Founded in 1971, the company operates its Personalization department three shifts per day five days a week, but often has the SCREEN Truepress Jet520 series presses running continuously seven days a week. Between its headquarters in Newington and its satellite production plant in Windsor, Conn., Data-Mail occupies 500,000 square feet of manufacturing space and produces 1.5 billion pieces of mail per year.